Digital Marketing Success – What It Is Made Of

What are the important parts of digital marketing that you wouldn’t want to miss?Digital marketing can be simple to complex, depending on how the company designs it. The company can determine whether they need to add or remove some strategies should the need arises. However, there are part of digital marketing that are not and should not be easily discarded. These are the most basic but also most important parts of digital marketing.For many businesses nowadays, having an effective digital marketing is a major plus but can also be very challenging. If a business is not able to determine well on which part of its digital marketing is really not working, then issues may arise. Here are the most important parts of digital marketing that you should think twice before making any changes.
Engaging and Sharable Content Marketing

Content marketing may seem easy for new businessmen, but it is not. A content is not just producing articles or news about your business; it is also be about being informative, engaging and sharable. It should also have keywords that will be easier to find through search engines and will appear on organic searches.According to a study made by business2community.com, less than 10% of their respondents say that content marketing is not helping their businesses grow. On the same study, 73% claims of having improved brand awareness and 64% on increased traffic due to their content marketing efforts. This goes to show that engaging and sharable content marketing creates better opportunities for companies.
Organized Email Marketing

Emails can become a bother to a consumer, especially when it is not sent in an orderly manner and the contents have no significance with the business. Have a schedule on the emails you will send to your consumers and remind them of how great your business is without exaggerating. Make sure that you send information that is relative to your business, products or services and will also be useful on their end.
Well-Built and Functional Website Design

Your website is the front of your business and an important component of your digital marketing strategy. Your web design should have a great and lasting impression for your clients and potential clients. Each button and link should direct your clients to where they intend to be and have the information they want to know. If any parts of your website is not working, it may cause your clients to doubt your site.Your website should also be neat; the less clutter, the better. Remove buttons that are not necessary or place them under tabs. Place information on your homepage that are concise but still informative. Make sure you feature more of your business than other ads. Ads are great since you also get to promote other businesses, but having too many can make your site look annoying. Consumers will also feel frustrated if they accidentally click on an ad instead of a button or tab in your site.
Organic SEO

It is very gratifying to see your business on the first pages of search engine result pages. Organic SEO means your content marketing efforts paid off without any need of Pay-Per-Click ads. Organic SEO also helps you gauge the traffic to your site and the return of investment for your digital marketing efforts.To be part of organic search category means your content is unique and your choice of keywords are mostly searched by consumers. Being included on the first pages of search results will allow your business to have more exposure to your customers and potential customers. This means bigger and better traffic and the potential of making more sales.
Mobile Marketing Ready

Making your website mobile ready allows your client or potential client to access your site even when using their smartphones or mobile phones. The use of mobile phones today is no longer just for calling or sending text messages. As technology progresses, mobile phones try to keep up by having the capability of accessing the internet and social media sites with the use of the internet.
Active Social Media

Social media has become a part of many company’s digital marketing strategy. It helps them connect to a vast number of consumers in a matter of seconds. The feedback of consumers can be assessed through their posts in social media such as Twitter and Facebook.Sharing content and answering your consumers’ concerns through your social media accounts indicate how proactive you are in reaching for your consumers. In a study made by IDG or International Data Group in December 2012, 95% of consumers are using social media, with 44% indicating their purchase is affected by the product’s exposure in social media. This shows how significant social media exposure is for businesses, big or small.
Efficient Analytics

Marketing analytics is a crucial part of your digital marketing strategy. This will determine your company standing, how well your digital marketing efforts are affecting your business’ sales and what can be lacking on your digital marketing. An efficient analytics can help your business have a solid solution in the issues you encounter and what step you’ll take next.Having all these elements working harmoniously for your digital marketing will definitely lead your company to a better future. Start on these elements and work your way up. Invest on your digital marketing needs wisely. Getting help from professionals in digital marketing will be a better move if you need any help with your next move in your digital marketing strategy.

Business Loans In Canada: Financing Solutions Via Alternative Finance & Traditional Funding

Business loans and finance for a business just may have gotten good again? The pursuit of credit and funding of cash flow solutions for your business often seems like an eternal challenge, even in the best of times, let alone any industry or economic crisis. Let’s dig in.

Since the 2008 financial crisis there’s been a lot of change in finance options from lenders for corporate loans. Canadian business owners and financial managers have excess from everything from peer-to-peer company loans, varied alternative finance solutions, as well of course as the traditional financing offered by Canadian chartered banks.

Those online business loans referenced above are popular and arose out of the merchant cash advance programs in the United States. Loans are based on a percentage of your annual sales, typically in the 15-20% range. The loans are certainly expensive but are viewed as easy to obtain by many small businesses, including retailers who sell on a cash or credit card basis.

Depending on your firm’s circumstances and your ability to truly understand the different choices available to firms searching for SME COMMERCIAL FINANCE options. Those small to medium sized companies ( the definition of ‘ small business ‘ certainly varies as to what is small – often defined as businesses with less than 500 employees! )

How then do we create our road map for external financing techniques and solutions? A simpler way to look at it is to categorize these different financing options under:

Debt / Loans

Asset Based Financing

Alternative Hybrid type solutions

Many top experts maintain that the alternative financing solutions currently available to your firm, in fact are on par with Canadian chartered bank financing when it comes to a full spectrum of funding. The alternative lender is typically a private commercial finance company with a niche in one of the various asset finance areas

If there is one significant trend that’s ‘ sticking ‘it’s Asset Based Finance. The ability of firms to obtain funding via assets such as accounts receivable, inventory and fixed assets with no major emphasis on balance sheet structure and profits and cash flow ( those three elements drive bank financing approval in no small measure ) is the key to success in ABL ( Asset Based Lending ).

Factoring, aka ‘ Receivable Finance ‘ is the other huge driver in trade finance in Canada. In some cases, it’s the only way for firms to be able to sell and finance clients in other geographies/countries.

The rise of ‘ online finance ‘ also can’t be diminished. Whether it’s accessing ‘ crowdfunding’ or sourcing working capital term loans, the technological pace continues at what seems a feverish pace. One only has to read a business daily such as the Globe & Mail or Financial Post to understand the challenge of small business accessing business capital.

Business owners/financial mgrs often find their company at a ‘ turning point ‘ in their history – that time when financing is needed or opportunities and risks can’t be taken. While putting or getting new equity in the business is often impossible, the reality is that the majority of businesses with SME commercial finance needs aren’t, shall we say, ‘ suited’ to this type of funding and capital raising. Business loan interest rates vary with non-traditional financing but offer more flexibility and ease of access to capital.

We’re also the first to remind clients that they should not forget govt solutions in business capital. Two of the best programs are the GovernmentSmall Business Loan Canada (maximum availability = $ 1,000,000.00) as well as the SR&ED program which allows business owners to recapture R&D capital costs. Sred credits can also be financed once they are filed.

Those latter two finance alternatives are often very well suited to business start up loans. We should not forget that asset finance, often called ‘ ABL ‘ by those Bay Street guys, can even be used as a loan to buy a business.

If you’re looking to get the right balance of liquidity and risk coupled with the flexibility to grow your business seek out and speak to a trusted, credible and experienced Canadian business financing advisor with a track record of business finance success who can assist you with your funding needs.

Advantages of Affiliate Marketing Online Business Against an Offline Business

Is affiliate marketing easier and more efficient than an offline business.If you are like many others at the moment, freighted about losing your job, not sure how you are going to pay the bills at the end of the Month. You mite just be thinking about building your own business, be it online or offline. I would like to mention a few advantages that affiliate marketing has over a conventional business, it does not matter what you are going to be selling, it all boils down to peoples needs, be it on or offline.Which niche is the best for me?How many times have you been told: You have to find a niche, a niche that you are interested in and have some basic knowledge about what you are going to be selling. Yes, that is quite true if you are building an offline business, having to speak to customers about maybe some tech stuff or do a calculation for a heating system etc. etc. If some one wants to buy some thing nowadays where do 85% start looking? They start doing research online, trying to find the best or maybe just the cheapest offer.How many people shop online?Once they have a good offer, they mite phone the local business (you) and try to get a better price. Who do you think is going to win? If you are a great salesman you chances are fair, if you are not a master in your niche you are going to lose. How many of us are great sales men? One out of 30 are really good at there job (mainly self employed), the rest do not give 120% to win you as a customer.Advantages, affiliate marketing.Ok, on the other hand you have an online business let’s just call it affiliate marketing for the moment. Do you have to be a master of your niche? No you do not; you can sell anything online without having any knowledge what so ever. Let me give you an example from my past on going experience.I have been selling wine for the past 22 years, 20 offline and 2 years through an online shop. The first 20 years was more or less door to door, 12 – 14 hours a day 6 days a week, the last 2 years with my online shop, it took nearly a Month to set up and before the first customers started ordering. I am not making as much online as offline around 35% less but it is more or less setup and running on its own! At the end of the day the money made is nearly the same due to the fact that I have fewer bills to pay i.e. Petrol, Hotel and a few other things.Having more time on my hands, I started to dabble at affiliate marketing, not easy to start with but once you find the right niche and how to advertise your offer it’s fantastic. What do I sell online, books (real books), wine of course, information products, mobile phones, Ariel’s for cars or houses and Internet Marketing tools. Oh! Nearly forgot, ClickBank products. The only niche that I am a master of is the wine niche, all the others are just copy and paste, I build 3 – 5 new websites a week, put them online and let them run on there own. That’s the beauty of affiliate marketing or online business in general, if you have no luck with one, go to the next. I love it.Well folks, that was just a small insight as to what I am up to there will be more to come soon.Get started today, build you affiliate marketing business the easiest way possible, just follow others that are successful and do what they do.